Lucy Powell, former shadow education secretary, revealed that, from a sample of 123 secondary schools, more than £56 million was spent on advertising for teaching roles in 2015; a 61% rise on the figures from 2010.
The shortage of teachers in UK schools is an area that we have covered before, but the problem has been found to have further negative effects as re-advertising roles consumes, on average, 10% of total recruitment advertising costs.
I believe that part of the way to address the issue is to educate schools on how to attract teachers, rather than increasing the amount of money spent on agencies and advertising.
"Applicants that apply for a teaching role will associate their experience as a candidate directly with the school’s brand as an employer."
Through self-promotion, highlighting the benefits of a career in teaching within the UK, building a stronger recruitment brand and better optimisation of the job adverts that are posted, it is possible to reduce the reliance on expensive agencies and remove the need to continuously re-advertise unfilled roles.
Additionally, having a full and clear understanding through effective reporting will enable schools to focus on the existing areas that are delivering results, whilst highlighting the areas to avoid, or need improving.
Recruiting via the old, manual method simply isn’t an option anymore. If schools want to find the best staff, they will need to compete against other schools, and to do this they will need a slick and streamlined recruitment process. The majority of applicants that apply for a teaching role will associate their experience as a candidate directly with the school’s brand as an employer; so getting it right at this stage is becoming ever more important.
For more information on souring the best teaching staff to reduce the negative effects of the teacher shortage, you can read our blog call;
For more information from the study of 123 secondary schools, please see the link below.