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From a basement to a company with £40 million turnover: How Pimlico Plumbers aligned their recruitment process to their growth strategy.


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Pimlico Plumbers was founded by Charlie Mullins in 1979 in the basement of an estate agent in Pimlico. With just a second hand van and a bag of tools, Charlie’s vision was to remove the stigma associated with the plumbing industry.

Now part of the Pimlico Group plc, Pimlico Plumbers is London's largest independent plumbing and service company, with a workforce of over 330, and an annual turnover fast approaching £40 million. The company undertakes over 100,000 jobs per annum with 76% of its work coming from previous customers. The company prides itself on providing unparalleled response time and high quality expertise anywhere in London. Twice voted the UK's top plumber, the original remit has been extended and the company now offers a complete property maintenance service. 

The central London headquarters is London's largest service centre and operates 24 hours a day, 365 days of the year.  There is also a branch in Marbella, Spain.



Darren Robins, Talent Acquisition Manager at Pimlico Plumbers, is tasked, along with his team of six, with finding the best talent available in order to meet dramatic new growth plans. Currently operating only within the M25 area, the company now intends to expand into the Home Counties, requiring it to double in size over the next two years to reach its goal of a £100 million turnover,  and so a new, more efficient approach to recruitment was required.  The firm plans to take on some 300 new staff, including senior managers as well as engineers, carpenters, builders and cleaning, maintenance and administrative staff. 

Pimlico Plumbers decided from the outset that it would always employ the best craftsmen and engineers and it has very strict recruitment criteria.   Employees must meet high standards in terms of qualifications, experience, customer service skills, appearance and attitude.


Previously, recruitment was largely manual, but the firm decided that an online recruitment system could help the team to meet the challenge of finding exactly the right staff needed for the company’s extensive growth ambitions. 

Initially, the organisation was hesitant about changing from a manual system as they were concerned about over-complicating the recruitment process, and the time it might take to integrate a new supplier and new software into the business.  However, the team evaluated a number of online recruitment companies and decided on the Vacancy Filler cloud-based system. 

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The anticipated issues of complexity and time did not arise, and the organisation has found the Vacancy Filler system extremely useful.  Previously Pimlico Plumbers was unable to analyse data such as percentage of time per hire, cost per hire, and success rate for each campaign but with Vacancy Filler in place this is now happening.   Recruitment is now up 300% since the system was implemented.

“Our team of seven HR staff all use the software and we find it really quick and easy – personally I find it the most straightforward system of this type that I have ever used. We now have a one stop shop for reaching multiple job boards simultaneously and for tracking all applicants and it is a vital tool in helping us find the right people to grow the business.  Training and support from Vacancy Filler has also been very good.”

If you are interested in speaking to us about your recruitment needs, please call us on 01509 236 434 or email 

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